What is the difference?
The Business App is a simple starting point for a small business: a business profile, opening hours, quick replies and customer labels. The Business Platform is an integration layer, not an additional phone app. A shared inbox or CRM provides the interface for staff, routing, templates and reporting.
When should you move to the Platform?
Consider it when several employees need clear conversation ownership, leads need follow-up, branches need separate routing, or campaigns need measurable outcomes. A small business can need these capabilities too; company size alone is not the deciding factor.
Before moving your number
Review the current number, administrator access, backups and the chosen migration or coexistence arrangement. Do not assume the same number will work in every setup. App costs, platform subscription, Meta messaging fees and implementation services are different items.
| Business need | Typical starting point | Why |
|---|---|---|
| Owner replies personally | Business App | Simple operation and limited volume |
| Small team with basic replies | Linked devices | Within the official account limits |
| Team, campaigns and reporting | Business Platform | Ownership, automation and customer journey |
Frequently asked questions
Is WhatsApp API an app?
No. It needs an interface or connected system to operate conversations and workflows.
Can I keep my number?
Review eligibility, backups and the supported migration arrangement before activation.
Is the Platform only for large companies?
No. The need for routing, automation and reporting is more important than company size.
Is the app free?
WhatsApp describes it as free to download. Platform messaging, provider and implementation costs are separate.
Official references
Product eligibility, limits and policies can change. Check the current official guidance before making an operational decision.
Discuss the right setup for your team.
Review your number, users and workflow before activation. Availability depends on the selected plan and enabled integrations.
Explore MUDRIQ plans →
