Different approvals mean different things
Business verification, a display-name review, a public badge and a Meta Verified subscription are separate processes. Eligibility and availability depend on the product and account. A provider cannot guarantee that Meta will approve a badge.
Prepare consistent business information
Check the legal company details, website, business email, administrator access and a number capable of completing the required verification. Align the intended display name with the business identity and prepare the necessary privacy and messaging-consent information.
A practical setup sequence
Review the existing number and backups first. Confirm administrator permissions and account security, register the eligible number, submit the display name and templates as required, then test messages and team routing before launch.
Why can a review be delayed?
Mismatched company details, incomplete documents, weak or inconsistent web presence and missing administrator permissions can create issues. Avoid unnecessary changes during review. Approval timing and the final decision belong to Meta.
| Item | Purpose | Important distinction |
|---|---|---|
| Business verification | Review the business identity | Not automatically a public badge |
| Display-name review | Review the name customers see | Separate approval process |
| Badge or subscription | Product-specific identity signal | Eligibility and regional availability vary |
Frequently asked questions
Is verification the same as a badge?
No. They are separate processes.
Can approval be guaranteed?
No. Meta decides eligibility and approval.
Does a website help?
A consistent business website can support readiness; it is not a guarantee.
Can we use the current number?
Review its setup, backups and migration requirements before making changes.
Official references
Product eligibility, limits and policies can change. Check the current official guidance before making an operational decision.
Discuss the right setup for your team.
Review your number, users and workflow before activation. Availability depends on the selected plan and enabled integrations.
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